This article was worth the read and provided some solid expectations around search and what to expect. It comes from search insider and media post.
To summarize ...
Plan your seo goals and do what you can well.
Pay attention to the details.
Your search results are always changing - are you?
Deliver a concise message - don't forget a call to action.
Measure results.
Give it time.
Test and redo - repeat.
Keep your content specific and relevant to your audience.
You will have to spend some time and money.
Learn from your mistakes.
If you are confused with your search efforts, contact me for a free seo scorecard.
Good luck.
Craig Schanbacher
www.bluehueseo.com
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