Jan 14, 2010

How do I handle duplicate site content?

I finished helping a client with a duplicate content issue. Canonical issues are not that tricky but can affect your search results. Google recommends some simple solutions to setting the priority of pages and helping search engines understand your site.

The user interface/usability side of this is to have clear navigation, offer a site map and keep content unique so that you can drive users to a specific point for truth.

Make sure you:
Set your preferred site url as your homepage (within your hosting setup and in Google if necessary)
Add a 301 redirect if needed
Be careful not to create duplicate content - keep your site clean.

Thanks
Blue Hue

Jan 7, 2010

Naming your blog for SEO

I have had a few clients in the past months set up new blogs. One of them struggled to find a blog name that fit their products and search strategy because "all the good names were taken".

Make sure that you register that blog name that you have been thinking about.
If you are using data feeds to synch your site and your blog - choose your blog platform carefully.
Make sure that you have a search plan in place so that your blog name matches your search priority.
And then make sure to blog using best practices. (don't under estimate linking strength from your blog.)

Good luck and happy posting.
www.bluehueseo.com