As you may have read, Google has updated their search behavior. Since 07 and before Google indicated it was using web history/search history.
Now that goes further.
http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html
We will see examples of individuals searching for the same competitive term and both users receiving different results based on their past web traffic.
It will be very important to have multiple reasons for users to return to a site: news, trends, reviews, etc.
I am seeing recommendations from others to include search engine result pages in blogs and content. Traffic and return visits to a site will be very important.
Please also continue to stress the importance of brand landing pages with very rich/specific value content. The battle to get to the top of page 1 should be tougher…
http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html
Dec 8, 2009
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